• Hudson’s Bay Holiday Confectionery Packaging

Hudson’s Bay Holiday
Confectionery Packaging
& Surface Design

PRINT DESIGN | PACKAGING DESIGN | SURFACE DESIGN

My primary role on the Hudson’s Bay Owned Brands Packaging Team within the scope of Holiday Confectionary design was to work on the layouts for product packaging (i.e. applying the product-specific information to the vessel dielines). It was vital to ensure that the technical information was correct, and that packaging layouts were consumer compliant and adhered to Federal Packaging and Labelling Guidelines. In addition to doing the technical portion of the packaging, I was given the opportunity to collaborate or take charge on some of the surface designs that would be printed onto the product vessels (i.e. boxes and tins).

The most challenging part of the holiday confectionery project is typically the sheer volume of SKUs and the tight deadlines. Additionally, since these are consumable items, it is imperative that the product information is 100% correct.

Milk Chocolate Tree Tin

PRINT DESIGN | PACKAGING DESIGN | SURFACE DESIGN

I was instructed to create a surface design for this sculptural metal tree tin using existing holiday motifs and elements that were already being used in other items for this collection. Setting up the artwork for the project involved separating each Pantone colour onto separate layers (including a spot white base layer). The most challenging part of the surface design portion of this project was ensuring that the designs lined up on each side of the tin.

In addition to creating the surface design for the tin, I was responsible for designing the product packaging (the label or tag which accommodates product-specific information). We wanted to ensure that the tin was giftable, so we decided against placing a sticker on the decorative portion of the tin or printing the product info directly on it. In the past, vessels of a similar style used a hangtag with an elastic around the base which was attached using a clear acetate sticker to prevent loss. Instead, I suggested using a circular accordion style sticker on the base (similar to what you may see on pharmaceutical products). In the end, we went with a circular sticker on the base of the tin for simplicity and cost savings.

Conceptual Design Mockup

mockup-2_REV-2

Final Product

final-product-tree-tin

Musical Cookie Tin

PRINT DESIGN | PACKAGING DESIGN | SURFACE DESIGN

Similar to with the tree tin, I was instructed to create a surface design for this rotating musical cookie tin using existing motifs and elements. The most challenging part of the surface design portion of this project was ensuring that the designs lined up on each side of the tin, but also in determining the most suitable placement for the designs so that the innermost portion of the tin would have good visibility through the die cuts in the outer portion of the tin.

I was also responsible for the packaging label for this product. We wanted to ensure that this tin was giftable as well, so we decided to use another circular sticker on the base of the tin for simplicity and consistency.

Other Holiday Packaging

PRINT DESIGN | PACKAGING DESIGN

The remainder of the projects shown below are a limited selection of the entire collection, and involved layout and packaging work only (no surface design), however I did prepare the surface design artwork files for production.

More projects