The purpose of this project was to create a new brochure and branding strategy using Future Scholars Daycare Centre‘s existing logo design and photography. Future Scholars was established in 1997 and the current brand mark has remained unchanged ever since. Because Future Scholars is so celebrated in the Georgetown community, it was important to maintain the familiar brand mark. However, Future Scholars wanted a fresh new look including a bright colour scheme, clean typography, and eye-catching graphics. The brochure informs parents of services offered, times of operation, nutrition, staffing, and more. This printed material is distributed to all parents and newcomers within the centre.