While working at Neo-Image Candlelight Ltd., I had the privilege of working on an extensive Professional Candle Products catalogue detailing all of their available product offerings for the professional sector, which would be available both in print and digitally, and provided to B2B partners and consumers across North America. The products offered in this catalogue are typically purchased by large retailers for re-sale, catering companies, and other event planners.

The catalogue was designed to match the clean, minimalist style of the existing Yummi Candles and Neo-Image brand elements, but also needed to be concise, professional, and informational. The catalogue features a mixture of my own product and lifestyle photography, stock photography, and iconographic elements showing the products that are manufactured and sold at Neo-Image/Yummi Candles, along with product details and compatibility information. Iconographic elements were used throughout as a legend in order to convey which candles or oils were compatible with each holder, for example. Infographics were used sparingly to help convey information regarding when to choose one product over another. With such a diverse product offering (over 45 different colours alone, and many different candle sizes) it was important to ensure that the information was easily accessible and clear for all audiences.